A guide for those considering buying and operating a franchise. Topics include finding the right franchise, evaluating whether or not the reader has what it takes to be a franchisee, choosing a location, negotiating the franchise documents, the franchise business plan, finding and developing good employees, and building a profitable relationship with your franchisor.

In a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and make the most of your intangible assets in the new millennium.